News

PSSST…..Mince pies break down barriers……Pass it on….

December 21, 2010

Author: Kate

Love them or hate them, mince pies are as traditional a part of Christmas as the turkey and the tree. And this year they are at the heart of a campaign by student Alex Loughlin (21) to encourage people to meet their neighbours. He wants people to ‘Pass on a Pie’ (yes, knock on a neighbour’s door with a gift of a mince pie) as a way of breaking down barriers and promoting the community spirit at Christmas time.

Neighbours are displaying a ‘Pass on a Pie’ poster in their windows to show their support for Alex’s campaign.

Like us at The Big Lunch, Alex is passionate about the idea of community and he’s committed to encouraging people to get to know their neighbours in a world where the daily commute and busy lives can get in the way of good old fashioned neighbourliness. His ’Meet Your Street’ campaign won him a place on Channel 4’s Battlefront project which follows 12 young people on their missions to save the world. He believes that his campaign, like The Big Lunch, can help break down prejudice, reduce crime and help create a real sense of community and this Christmas the traditional mince pie is his campaign currency.

Pass on a Pie!

“I love the idea that people will knock on their neighbours’ door with a gift of a mince pie as a gesture of neighbourliness and that this simple offering could be the conversation starter that will lead to improved community spirit in the New Year. That’s what my campaign is all about.” says Alex.

Pie passing photos, videos and stories can be uploaded to http://facebook.com/meetyourstreet and all pie passing will be featured on http://battlefront.co.uk/alex.